How to Buy a Watch as a Gift

A watch makes a memorable gift, but it is a personal item, so a little detective work goes a long way. The goal is to choose something they will actually wear.

Start by noticing what they wear now. Is it a dress watch, a sports watch or a smartwatch? Do they prefer steel, gold or leather straps? Look at the size of the watch they already own, and aim for something similar unless they have said they want a change.

Think about how they will use it. A daily watch should be robust and easy to read. A formal watch suits someone who dresses up often, and an active person may prefer something light and water-resistant.

Set the budget first and be honest about it. A good watch at a sensible price beats a stretched purchase. Our catalogue lets you filter by price range, size and style to build a shortlist.

Check the practicalities: wrist size, strap or bracelet, and the seller's return policy, since a gift may need to be exchanged. Keep the receipt and box together, and consider including a gift receipt.

For a personal touch, an engraving on the caseback, a special strap or a presentation box adds meaning. If you are unsure, a simple, classic design in a versatile colour is the safest choice.