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Opinion

Watch brand tier list

Where each brand sits, from the unobtainable to the everyday. It's one opinion, so build your own.

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Our ranking

Holy Grail
  • A. Lange & Söhne
  • Akrivia
  • De Bethune
  • F.P. Journe
  • Greubel Forsey
  • Kari Voutilainen
  • Patek Philippe
  • Philippe Dufour
  • Richard Mille
  • Urwerk
Haute Horlogerie
  • Armin Strom
  • Audemars Piguet
  • Blancpain
  • Bovet
  • Breguet
  • Czapek & Cie.
  • Girard-Perregaux
  • Glashuette Original
  • Grönefeld
  • H. Moser & Cie
  • Jacob & Co.
  • Jaeger-LeCoultre
  • John Shapiro
  • Laurent Ferrier
  • MB&F
  • Parmigiani Fleurier
  • Piaget
  • Ressence
  • Speake-Marin
  • Vacheron Constantin
High-End Luxury
  • Breitling
  • Bvlgari
  • Cartier
  • Chanel
  • Chopard
  • Credor
  • Hermes
  • Hublot
  • IWC Schaffhausen
  • Louis Vuitton
  • Omega
  • Panerai
  • Rolex
  • Ulysse Nardin
  • Zenith
Luxury
  • Bell & Ross
  • Carl F. Bucherer
  • Grand Seiko
  • Longines
  • Montblanc
  • Nomos Glashütte
  • TAG Heuer
  • Tudor
Entry Luxury
  • Alpina
  • Baume & Mercier
  • Bremont
  • Christopher Ward
  • Corum
  • Frederique Constant
  • Junghans
  • Kiwame Tokyo
  • KUOE Kyoto
  • Maurice Lacroix
  • Monta
  • Oris
  • Raymond Weil
  • Sinn
Premium
  • Baltic
  • Certina
  • Doxa
  • Farer
  • Hamilton
  • Kurono Tokyo
  • Mido
  • Movado
  • Nodus
  • Rado
  • Squale
  • Tissot
  • Unimatic
  • Zodiac
Entry-Level
  • Bulova
  • Citizen
  • Orient
  • Seiko
Budget
  • Casio
  • Swatch
  • Timex

Community average

Not enough community lists yet. Save yours from the builder and the average appears once a brand has 3 votes.